One of the most difficult things for the average business owner to understand is how major search engines work and what they can read from a web site. All of the holiday and hotel web sites we build here at Getaway Graphics are designed so that major search engines can properly read the content from sites.
To see what major search engines see, take a look at our free SEO checker found at seocheck.getawaygraphics.com. This tool was original designed as an internal tool for our development team to ensure quality marketing and online promotion for our clients so it’s not the prettiest tool but it gives you a great idea of what major search engines can see.
Why does it matter?
SEO (Search Engine Optimization) isn’t really about making it possible for companies like Google or MSN to find you, it’s about making it possible for people who have never heard of you to find you. If you think of major search engines as a blind person, then you begin to understand that the single most important aspect of your web site is the text you display and that by extension the better the text you display, the more people can find you.
We call it organic traffic, it’s designed to save you countless marketing dollars.